Summary
How do you get HP employees excited about splitting into 2 companies? Engage them and let their voices be heard.

We did just that by creating a microsite that allowed employees to create their own avatar, providing tools for them to customize their persona, while keeping a stylistic look that unified everyone. They were also encouraged to broadcast their thoughts about the new company for all to see via an online digital hub and physically via a wall of monitors at each launch event held in 18 cities around the world.

We also created a Kinect based video game that challenges employees to work together to get the highest score. Cooperation was the winning strategy and the outcome was happy employees.

Role
Creative Director

Process
Ideation, Script, Motion Graphics, Illustration, 3D Modeling and Animation, WebGL, Unity and UX