Nerf Zombie Strike AR
I led the design and strategy for a multi-player AR mobile game, where a pitch deck was created and a working prototype was developed as we engaged Nerf and their advertising agency.
Using characters from the Zombie Strike commercials, we re-modeled and animated them to work within a real-time 3D engine. I designed a new IoT blaster, a cardboard version and 3D printed custom phone holders for current blasters on the market. I also tied the strategy back to monetization by using purchased Nerf products to unlock new features within the app.
