Tom Westerlin
Tom Westerlin
CD / XR Director / Design Technologist
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Tom is a leader with 20+ years in making conceptual experiences and products. From games to immersive events to TV and social content, his use of breakthrough technologies enable him to create emotional experiences for the world’s largest brands. 

 

NATIONAL PORTRAIT GALLERY
AR

 

In partnership with Boulevard, I currently lead the concept and execution of this educational augmented reality experience. Made specifically for Apple mobile devices, it leverages ARKit to place museum art within your space. It also is the first app to use vertical detection to place these paintings on your wall.

In 2018, Boulevard AR's National Portrait Gallery experience was featured at Apple's Education keynote.

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CANADIAN TIRE

You need content? I delivered just that, by creating a concept that fit with production while capturing the spirit of Canadian Tire and their loyal customers. In 7 days I led a team that planned a 1 location shoot, 1 stage shoot and created 2 dozen plus videos and 50 plus still images to be spread across multiple social channels. Content at scale.

 
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GOOGLE INBOX

To launch the mobile app Inbox by Google I directed a promotional video to highlight the features of this great app (I use it every day). Combining interface motion design and live action I worked closely with the Google team to craft a human story that brings this app to life.

 
 

MIO GARDEN
VR

 

Originally created in partnership with Sapporo, Mio Garden allows users to walk through an interactive meditative VR zen garden. The piece utilizes this new storytelling medium in order to craft a unique, emotional experience leaving the viewer to feel calm and refreshed.

In 2017, Mio Garden was honored with a nomination in the Virtual Reality category at the AICP Next Awards and Ciclope Festival.

 
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CANADIAN FOOTBALL LEAGUE

 

How do you get a younger audience excited and engaged with the Canadian Football League? Get online, get social and let the fans run the show in real-time. We stepped away from the oneway conversation from the network talking heads and leaned towards a more organic, casual and funny environment where the conversation was two ways (if not more) and friendly banter was encouraged.

 
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I led a team, where in 5 weeks we created The CFL Fan Zone, a live online pre-game show pilot and web portal where casual and uber fans would be able to participate, influence and actually be a part of the show. We leveraged CFL commentators, influencers and fans to talk, via Google Hangout, about their favorite teams, players and the upcoming games. Viewers could vote up these commentators to get their favorites to actually banter with the hosts, live. A Twitter feed was constant throughout the show - the hosts would ask questions to the viewers and they would answer and ask questions back, creating a true dialog. We also came up with dozens of mini segments that were humorous and engaged the audience, like Instagram contests, tailgating interviews and head to head fan competitions. We also set the tone for the voice and look of the show and even created a motion graphics intro that highlighted the fans and the team they love.

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BP

“Make your day a little better” was the theme for this North America TV commercial campaign. I performed TD and 3D artist tasks along with animating a number of scenes for a half a dozen unique spots.

 
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ONGO

Hundreds of newspapers in one app. I directed this promotional video that helped launch the Ongo mobile application using a combination of 2D and 3D animation.

 
 

CANNES PROMO

 

How do you stand out in the flashy fast pace of Cannes? Slow things down and have a bit of fun around a week of debauchery.

 
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HP WORLDWIDE
EXPERIENCE

 

To celebrate the creation of HP as the "world's largest start-up", we created a Kinect based video game that challenges employees to work together to get the highest score. 

The game was setup in 18 different locations around the world and designed to represent a giant HP Sprout PC. Utilizing 2 projectors and the Unity 3D real-time engine, this game turned employees into characters from Dreamworks Kung Fu Panda.

 
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ARCHWAY EXPERIENCE

The DUMBO Improvement District invited Huge to host a night of tech and music at the Archway under the Manhattan bridge. I led the team that created a night of interaction and fun for the whole neighborhood. Using LED strips, wifi micro-processors, VDMX and a hole lot of sweet, we built 4 frosted cubes that when rotated turned a different color. Then each one of the cubes controlled a quadrant of 12ft LED strips lining the archway allowing the audience to interact and help out with the light show. 

 
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NORTHSIDE FESTIVAL

For the closing night party of the week long festival of music and innovation, I led a team that put together an event of music, interaction and projections. Taking over the space I created a Processing script that used a Kinect to track multiple silhouettes of party goers, that then pushed through VDMX adding a unique retro 80's GIF to each person tracked. The visuals were then projected on a giant wall giving the users a new wave mirror reflecting their every move. 

 
 

OLYMPIC COMMITTEE
INTERACTIVE EXPERIENCE 

 

A social platform for people to show off and compete against famous olympic athletes doing silly human tricks. Users would record, upload and promote themselves in order to win a trip to the Olympics.

The site was designed with a new emerging technology called PaperVision, which is an early version of WebGL.

 
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FLEXON VR

Flexon Eyewear, a brand known for its technologically advanced and durable, memory metal designs, set out to showcase and educate optometrists about their current product line and brand history. Virtual Reality was used to equip their salespeople with marketing messaging and a wow factor beyond their traditional sales tools.

 
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BILL PLYMPTON VR

I led a team of School of Visual Arts students and alumni to create a Google Daydream version of the short film "One of Those Days". The original 1988 film is a first person POV animation which transitioned perfectly to a VR experience. Using a teleportation movement system, the user can explore three scenes of the film, all in Bill's unique animation style.

 
 

CHARLES SCHWAB

 

National TV commercial campaign.

 
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MEYER SOUND

How do you visualize the cleanest sound coming out of the best speakers in the world? Through a bit of magic and a focus on the pure sounds of professional artist. I co-directed the live action and visual effects for this 360 campaign that included video content, print and web banners.

 
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DICKS SPORTING GOODS

Social content that speaks to real athletes. I directed a half a dozen stop-motion looping animations that supported our content monthly schedule.

 
 

DORITOS LATE NIGHT
AR

 

Going way to back to 2009, this was one of the first branded Augmented Reality experiences, winning both a Bronze Lion and One Show awards. Part of a national campaign, AR markers were printed onto new product packaging. Using their webcams, users could hold the package up to watch Blink 182 and Big Boi literally explode out of the bag to perform a personal concert.

 
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DKNY

A surreal love story that embodies the Be Delicious brand as well as the possibilities you only find in NYC. I oversaw the animation and team for this in story video content.

 
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ANCESTRY DNA

Wanting to introduce their new DNA product and services, Ancestry asked to leverage their existing campaign but give it an update feel for this national TV commercial. I concepted and directed this piece with a team of three in six weeks.

 
 

CAPELLA UNIVERSITY

 

Everyone has the potential to make an impact, within others and themselves. I directed this 360 campaign which included four TV commercials and multiple versions and sizes of web banners.

 
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VIDEO GAMES

 

I started out my career in Video Games and have been fortunate to work with some great teams on some great titles, from console to AAA PC. I was an animator on The Godfather, The Sims, Medal of Honor and James Bond while at EA. I also held additional titles and led teams at Sega/Secret Level, TKO and 3DO.

 
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Thanks for stopping by.