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Canadian Football League - PreGame Pilot and Micro Site

 

CANADIAN FOOTBALL LEAGUE

 

How do you get a younger audience excited and engaged with the Canadian Football League? Get online, get social and let the fans run the show in real-time. We stepped away from the oneway conversation from the network talking heads and leaned towards a more organic, casual and funny environment where the conversation was two ways (if not more) and friendly banter was encouraged.