Tom Westerlin
Tom Westerlin
CD / XR Director / Design Technologist

Summary
You need content? We delivered just that, by creating a concept that captured the true sprit of Canadian Tire and their customers. 

In 7 days we planned 1 location shoot, 1 stage shoot and created 2 dozen plus videos and 50 plus still images to be spread across multiple social channels.

Role
Creative Director

Process
Ideation, Script, Casting, Set Design, Live Action Shoot, Edit, Animation and Color

Social Content

Be it a full 15 second Instagram post with audio to Vines and GIFs we were able to create a cohesive look and feel across all social channels that inspired and engaged our audience.

Helpful How To Videos

Canadians are resourceful people and don't need to be talked down to. We wanted the How To Videos to inspire and tap into the DIY sprit. We give the viewer enough information to get the supplies and tools needed and then let them use their imagination and ingenuity to make it their own way.

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Summary
Everyday is a productive day with Evernote. This lifestyle promotional video highlighted the key features of the product as we follow a month in the life of an architect.

Role
Creative Director

Process
Ideation, Script, Storyboards, Casting, Location Scout, Set Design, Live Action Shoot, Edit, VFX and Color

 

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Summary
Wanting to introduce their new DNA product and services, Ancestry asked to leverage their existing campaign but give it an update feel for this national TV commercial.

Role
Creative Director

Process
Ideation, Style Frames, 2D and 3D Motion Graphics, Edit, and Color

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Summary
Toss that dirty paper and read 100s of news sources with just 1 digital app.

Role
Creative Director

Process
Ideation, Script, Design, Storyborads, UX, Set Design, 2D and 3D Animation, Edit, Sound and Color

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Summary
How does founder Skip Yowell celebrate his favorite travel destinations? He makes a bag for each escape.

Role
Creative Director | Design

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