Hello

Making virtual a reality again.


About Me

I have 20+ years' experience as a creative leader setting visions for games, products and global brands including Peloton, EA, Meta, Sega, and HP. Rooted deeply in video games, animation and world-building, my mission is to leverage real-time engagement to create emotional, human-centric experiences that solve business objectives. A hands-on leader who has built departments and high performing multi-disciplinary teams, providing clear creative direction leading to quality and efficient outcomes. I collaborate deeply with clients and cross-functional disciplines, meshing insights-driven strategy and research with a creative vision to bring future-forward experiences to fruition.

Featured works

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Immersive Cycling Experience

A Peloton cycling game where every cardio workout becomes an immersive social ride.

2024-2025

Creative Direction - Sound, Art, Design & Animation
World Building
Narrative Design
Avatar Creator
Unity 3D Game Engine

Title Designs


Highlights

Peloton

Stranger Things Lanebreak

Run or cycle through a Stranger Things Lanebreak workout.

2024

Creative Direction
Color Theory
Unity 3D Game Engine

Color Themes


Highlights

Peloton + Netflix