Hello
Making virtual a reality again.
About Me
I have 20+ years' experience as a creative leader setting visions for games, products and global brands including Peloton, EA, Meta, Sega, and HP. Rooted deeply in video games, animation and world-building, my mission is to leverage real-time engagement to create emotional, human-centric experiences that solve business objectives. A hands-on leader who has built departments and high performing multi-disciplinary teams, providing clear creative direction leading to quality and efficient outcomes. I collaborate deeply with clients and cross-functional disciplines, meshing insights-driven strategy and research with a creative vision to bring future-forward experiences to fruition.
Featured works
Duration: 1 min
Immersive Cycling Experience
A Peloton cycling game where every cardio workout becomes an immersive social ride.
2024-2025
Creative Direction - Sound, Art, Design & Animation
World Building
Narrative Design
Avatar Creator
Unity 3D Game Engine
Title Designs
Highlights
Peloton
Stranger Things Lanebreak
Run or cycle through a Stranger Things Lanebreak workout.
2024
Creative Direction
Color Theory
Unity 3D Game Engine
Color Themes
Highlights
Peloton + Netflix