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La Mer

 

LA MER INTERACTIVE INSTALLATION

 

I concepted and led a creative and tech team to create an engaging, accessible and relaxing experience at three high-traffic airports. As a companion to the La Mer, Arrive Hydrated campaign, the installations were up for a four-month period in Los Angeles, Shanghai and Beijing. The 12ft x 7ft video wall interactive experience literally brought customers into the brand, with over 260K impressions and most users engaging between 30-60 seconds.