Tom Westerlin
Tom Westerlin
CD / XR Director / Design Technologist

Tom is a creative leader with 20+ years experience in conceptual, game, and experiential design. His use of breakthrough technologies has led him to create emotional, immersive experiences for some of the world’s largest brands.

 

NATIONAL PORTRAIT GALLERY
AR

 

In partnership with Boulevard, I currently lead the concept and execution of this educational augmented reality experience. Made specifically for Apple mobile devices, it leverages ARKit to place museum art within your space. It also is the first app to use vertical detection to place these paintings on your wall.

In 2018, Boulevard AR's National Portrait Gallery experience was featured at Apple's Education keynote.

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MIO GARDEN
VR

 

Originally created in partnership with Sapporo, Mio Garden allows users to walk through an interactive meditative VR zen garden. The piece utilizes this new storytelling medium in order to craft a unique, emotional experience leaving the viewer to feel calm and refreshed.

In 2017, Mio Garden was honored with a nomination in the Virtual Reality category at the AICP Next Awards and Ciclope Festival.

 
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FLEXON VR

Flexon Eyewear, a brand known for its technologically advanced and durable, memory metal designs, set out to showcase and educate optometrists about their current product line and brand history. Virtual Reality was used to equip their salespeople with marketing messaging and a wow factor beyond their traditional sales tools.

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BILL PLYMPTON VR

I led a team of School of Visual Arts students and alumni to create a Google Daydream version of Bill Plympton's short film "One of Those Days". The original 1988 film is a first person POV animation which transitioned perfectly to this VR experience. Using a teleportation movement system, the user can explore three scenes of the film, all in Bill's unique animation style.

 
 

HP WORLDWIDE
EXPERIENCE

 

To celebrate the creation of HP as the "world's largest start-up", we created a Kinect based video game that challenges employees to work together to get the highest score. 

The game was setup in 18 different locations around the world and designed to represent a giant HP Sprout PC. Utilizing 2 projectors and the Unity 3D real-time engine, this game turned employees into characters from Dreamworks Kung Fu Panda.

 
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ARCHWAY EXPERIENCE

The DUMBO Improvement District invited Huge to host a night of tech and music at the Archway under the Manhattan bridge. I led the team that created a night of interaction and fun for the whole neighborhood. Using LED strips, wifi micro-processors, VDMX and a hole lot of sweet, we built 4 frosted cubes that when rotated turned a different color. Then each one of the cubes controlled a quadrant of 12ft LED strips lining the archway allowing the audience to interact and help out with the light show. 

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NORTHSIDE FESTIVAL EXPERIENCE

For the closing night party of the week long festival of music and innovation, I led a team that put together an event of music, interaction and projections. Taking over the space I created a Processing script that used a Kinect to track multiple silhouettes of party goers, that then pushed through VDMX adding a unique retro 80's GIF to each person tracked. The visuals were then projected on a giant wall giving the users a new wave mirror reflecting their every move. 

 
 

OLYMPIC COMMITTEE
INTERACTIVE EXPERIENCE 

 

A social platform for people to show off and compete against famous olympic athletes doing silly human tricks. Users would record, upload and promote themselves in order to win a trip to the Olympics.

The site was designed with a new emerging technology called PaperVision, which is an early version of WebGL.

 
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DORITOS LATE NIGHT
AR

 

Going way to back to 2009, this was one of the first branded Augmented Reality experiences, winning both a Bronze Lion and One Show awards. Part of a national campaign, AR markers were printed onto new product packaging. Using their webcams, users could hold the package up to watch Blink 182 and Big Boi literally explode out of the bag to perform a personal concert.

 
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VIDEO GAMES

 

I started out my career in Video Games and have been fortunate to work with some great teams on some great titles, from console to AAA PC. I was an animator on The Godfather, The Sims, Medal of Honor and James Bond while at EA. I also held additional titles and led teams at Sega/Secret Level, TKO and 3DO.

 
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